Kerala Blasters FC, a football club with the largest fan following in India and the 5th largest in Asia, has been titled second, globally, among football clubs having the highest Instagram engagement rates in April 2020, although the world was on a severe lockdown due to the dreaded COVID19. Compared to some of the renowned football clubs from around the world, Kerala Blasters FC is well ahead of FC Barcelona (0.97%), Liverpool FC (0.88%) and Manchester United (0.57%). This is a whopping milestone for the club that is relatively young but built of strong growth fundamentals.
The declaration is basis a study on “Global Digital Platform Benchmark”, conducted by Results Sports, an agency that specialises in digital communication and marketing needs for athletes, clubs, leagues, federations, associations and sponsors.With an Instagram fan following of 1.4 million , Kerala Blasters FC, that is a part of the Indian Super League is one of the 58 football clubs having a follower base of more than 1 Million around the world.
