Kochi: October 16, 2019: Kerala Blasters FC announces their association with India’s largest and Asia’s third largest paint giants, Asian Paints, as the main sponsor for the sixth season of the Indian Super League. Asian Paints, the multinational paint company has established its solid presence in various domains like manufacturing, selling and distribution of paints, coatings, home décor products, bath fitting, and related services over the years and remains as market leaders with their innovative spirit since 1967.
“We are delighted to have Asian Paints on board as the main sponsor. We hope our football is as colorful as the shades they provide to their customers,” says Viren D’Silva, CEO, Kerala Blasters FC.
Commenting on the association, Amit Syngle, COO, Asian Paints Limited, said, “We are proud to be associated with Kerala Blasters FC of the Indian Super League. The popularity of football in the country has made a huge leap in recent times, thanks to the Indian Super League and we’re happy to partner with a team like Kerala Blasters FC that is considered to be one of the coveted teams in the tournament. We hope our association with the team helps us strengthen our ties with our consumers in the football-loving state of Kerala.”
With this association, Asian Paints hopes to enhance its brand visibility and connect with its consumers on a larger scale. The players of Kerala Blasters FC will prominently display the logo of Asian Paints under the collar of their jerseys.