Atomberg announces partnership with Kerala Blasters FC


Kochi, December 29, 2022: Atomberg proudly announced their partnership with Kerala Blasters FC amidst the 2022-23 ISL season. The leading consumer electronics manufacturer brand will be the Official Fan Partner of the club for the season. In the presence of Kerala Blasters FC Head Coach Ivan Vukomanovic, Captain Jessel Carneiro and Joby Job Joseph, Chief Revenue Officer, Arindam Paul, Founding Member & Chief Business Officer at Atomberg Technologies officially announced the partnership.

Arindam Paul, Chief Business Officer at Atomberg Technologies said, “It gives me great joy to team up with Kerala Blasters FC. We wish to support the dynamic sport scene in the country. The entire Atomberg group is looking forward to a successful second half of the season and to experience Kerala’s spirit and love for the game. We wish the team all the glory to put their best foot forward to become the champions this season.Kerala has always embraced new high-quality products with open arms and that is reflected in the acceptance of Atomberg within the state.”

“We continue to dominate the BLDC energy efficient fan segment across India and more so in Kerala, where most of the energy efficient fans sold are from Atomberg. Infact, Atomberg is one of the leaders in the overall fan segment in Kerala. With the ever-growing desire for sleek designs, high-tech and smart products along with energy-efficiency, Atomberg wishes to consolidate its position further in the fans category while exploring technological disruption in other newer categories. We wish to deepen our bond with the people of Kerala and the chance of associating with KBFC gives us an opportunity to move closer to our customers”

Nikhil Bharadwaj, the Director of Kerala Blasters FC, said, “We are elated to have Atomberg Technologies join us on board as a partner for the ongoing ISL season. It is always joyous to collaborate with companies like Atomberg Technologies who have a similar outlook and areas of interests. We look forward to having a positive and valuable association with the group.”

Atomberg fans are the highest rated in their category across all leading e-commerce platforms. They are also available in over 18000 stores across the country. Atomberg was born out of the dreams of two IIT Mumbai graduates – Manoj Meena and Sibabrata Das in 2012. Their keen desire for innovation led them to create products that would ease the daily lives of Indian consumers. Their expertise in the field has grabbed them many prestigious recognitions and awards. They have been awarded by International Organizations of repute such as the UN and WWF for their innovative and creative use of technology.

The Atomberg mixer grinder is the most recent output of their innovation, marking Atomberg’s foray into a new category beyond fans. Their scalable and impactful products have helped them achieve a glorious YoY growth of over 100% for the past five years, making them one of the leading players in the mass premium and premium fans segment.

Leave a Comment