Kochi, February 15, 2022: Kerala Blasters FC has emerged as the first among Asian Football clubs in terms of interactions with 18.9 million interactions on Instagram in January 2022. This was concluded in an analysis done by Deportes&Finanzas, a sports data analytic platform. Kerala Blasters is also the sole Indian Football Club among the Top 5 Indian sports clubs with the most interaction last month.
Since 2014, Kerala Blasters FC has been one of the most widely supported clubs in Asia with a huge and passionate fan club. The club is currently the most fan-following Football Club in Asia on Instagram with 2.6 million followers. In another digital analysis of Global Digital Football Benchmark by Result Sports, KBFC is at the 65th position among over 250 football clubs in the world in terms of strength in the digital community.
Owing to Covid, the previous season and the ongoing one has been closed to viewers and fans much to the disappointment in the club’s beloved fans who have cheered for them and encouraged them endlessly. To keep in touch with their fans all over the world and to involve them, Kerala Blasters have been communicating, updating and interacting with them endlessly through their social media platforms.
“We are delighted with these results. It’s a reflection of all the hard work the team puts in behind the scenes as well as the tremendous support our fans showcase time and again. The digital space is growing rapidly and we’re happy to be one of the leaders in the space. Moreover, that we’ve also onboarded more national brands this season than ever before is testament to our growth as a marketable sports club in India, not just a football club from Kerala.” Says Nikhil Bhardwaj, the Director of KBFC.